JANUARY 17, 2014, SAN FRANCISCO, CA - Harbor View Advisors is pleased to announce that Serent Capital, a growth equity firm that focuses on investing in profitable, high-growth businesses, has invested in Avionte, Inc., a leading provider of staffing and recruiting technology solutions. Harbor View Advisors served as exclusive financial advisor to Avionte in the transaction.
Avionte Staffing Software provides an innovative suite of front-and back-office software products to the human resources industry. In 2013, the company reported a revenue growth of more than 36 percent year-over-year and net profit up over 95 percent, making it the eighth consecutive year the company has reported a revenue growth over 35 percent.
According to John Long, CEO of Avionte, the Company was looking for an investment partner who could help grow the business, while enhancing the commitment to serving its customers. “We felt that Serent was the perfect partner to help us expand our business and improve our customer service. Serent’s expertise and resources will be invaluable as we take our company to the next level.”
About Harbor View Advisors
Harbor View Advisors provides buy-side and sell-side M&A advisory to innovative companies. Our unique approach combines the execution expertise of an investment bank with the strategic thinking of a management consulting firm to work with clients and their teams to achieve their goals.

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