StratEx Acquired by “Unicorn” in Restaurant Technology

Changes are coming to every restaurant near you! A former Harbor View client was recently acquired by a “Unicorn” in the restaurant management space (Unicorn: noun, a private company valued at more than $1 billion). In its first large acquisition, Toast acquired StratEx from Halyard Capital.

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Harbor View advised StratEx in its successful financial partnership with New York-based Halyard Capital in December of 2016. Over the course of the next three years, StratEx co-founders Adam Ochstein, Sami Abualsamid and COO Brian Bevel built up their SaaS platform with Halyard’s help to become the “HR partner of choice to restaurant owners.”

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Boston-based Toast is a cloud based restaurant software that provides full management support from payroll to ordering, inventory and team management. Toast is often described as the Square for the foodservice industry – or even better, with both back-end (inventory tracking at the ingredient level) and front-end (menu and tip management) capabilities.

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The retail and restaurant software market remains very active including several recent Initial Public Offerings (IPO). For example, Lightspeed POS (TSE: LSPD) came public in March of this year and has nearly doubled in market value to $2.5 billion. Leading research firm CB Insights tracks more than $500 million annually backing Restaurant Technology companies including fast growing startups like FiveStars, a mobile location loyalty software, and FobeSoft, a restaurant profitability management solution uniquely partnered with Sysco.

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Toast, which crossed over into Unicorn status last year, is backed by notable finance groups including Tiger Global Management, Bessemer and TCV. With its $115 million Series D capital raise last year, the company is reportedly valued at $2.7 billion. Founded in 2011, the company has more than 1,500 employees and is growing 150% annually.Chicago-based StratEx provides comprehensive HR solutions for restaurants including payroll, benefits and team management with onboarding and certification tracking. We congratulate the entire StratEx team and wish them continued success!

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Sources:

B2B Tech & Services
Software
Insights
2019